Case Study
Otter Squad Plumbing – Pleasanton, CA
Client Overview
Otter Squad Plumbing is a residential and commercial plumbing company based in Pleasanton, California. They offer emergency plumbing, drain cleaning, and water heater installs throughout the Tri-Valley area. As a newly launched business, they needed a powerful brand, a lead-generating website, and a complete marketing system — fast.
The Challenge
When Otter Squad came to us, they had no online presence, no branding, and no time to build it. They were already getting booked for work but needed to legitimize their business, capture more leads, and show up on Google — all while staying focused in the field doing the jobs they were already landing through referrals.
Our Solution
At Simply Fresh Creative, we believe in doing more than just delivering assets — we become a true growth partner. Here’s what we implemented to launch Otter Squad from the ground up:
Results
In just 90 days, Otter Squad saw a massive leap in visibility and lead flow:
What’s Next
With a solid foundation in place and consistent lead flow from their digital marketing engine, Otter Squad Plumbing is now shifting their focus toward growth, scaling, and long-term expansion. The next phase of their journey is centered around building the systems and structure needed to turn Otter Squad into a franchise-ready brand. As they continue to deliver top-tier service in Pleasanton and beyond, their focus is on refining operations, growing visibility, and fulfilling their vision of launching a scalable, multi-location plumbing business.
- 340+ inbound leads in the first 90 days
- 33.8x ROAS on Google Ads within the first 30 days
- Page 1 Google rankings, including map pack, for “Plumber Pleasanton” and related keywords within 8 weeks
- 340+ inbound leads in the first 90 days
join the success
Establish Your Identity with SFC
A strong brand identity is your armor in the competitive marketplace. It is the voice that speaks to your audience, the image that sticks in their minds, and the foundation for lasting customer loyalty. Building this brand identity can feel daunting, but it doesn’t have to be. Here at SFC, we want to help you craft a brand that resonates by combining strategic storytelling with impactful design. Let our team of experts guide you through the process and watch your brand identity evolve into a powerful force that propels your business towards long-term success.